Put accurate facts about your product on the pages AI assistants read.
Advo places a labeled, sourced Verified Facts card on independent review sites, buying guides and trade blogs in your category. Readers and AI crawlers see the same card. Every week you see whether your facts are surfacing in ChatGPT, Perplexity, Claude and Gemini, with the raw answers.
The Stack Review · Buying guide
The best CRM for startups in 2026
Updated Sep 2026 · 12 min read
The problem
Your buyers ask AI first. You don’t control what it reads.
The shortlist forms before the site visit
Buyers ask an assistant “What’s the best CRM for a 20-person sales team?” and get a handful of names back. Half of B2B software buyers (51%) now start software research in an AI chatbot more often than in Google, according to a G2 survey of 1,076 buyers (G2, April 2026). If you’re not in that answer, you may never get the visit.
The answer can be wrong about you
Assistants repeat what their sources say. If those pages list last year’s pricing, miss your new Outlook integration or describe a plan you retired, the answer does too.
Monitoring shows the gap. It doesn’t close it.
AI visibility tools can show you where you’re missing or misdescribed. Then what? Your own site is one source among many, and for category questions assistants lean on review sites and guides you don’t own. In one study of ChatGPT recommendation answers, “best X” list articles were the most-cited page type, at 43.8% of cited pages (Ahrefs, December 2025).
How Advo helps
A direct, labeled line into the sources AI reads.
Step 1: You submit your facts
Three to five short claims, each with a public source: your docs, pricing page, trust center, a third-party audit or a public listing.Step 2: We verify every one
Each claim is checked against its source before it runs. If one doesn’t pass, you get the reason and a suggested rewrite that will.Step 3: You agree the placement
We propose topic clusters on publisher sites that fit your category. You see the pages. The publisher approves you. Then the card goes live, rendered on their server, inside the article.Step 4: You get a weekly report
Which AI crawlers fetched your pages, whether your facts surfaced in four engines (with the raw answers), and how many readers saw and clicked the card.
What’s included
What every placement includes
A Verified Facts card on a topic cluster
Claim verification, with rewrites
Weekly re-verification
Pages you’ve seen, publishers who said yes
A baseline, then weekly reporting
The Live Guarantee
Claims
What you can say on a card
| Won’t run | Why | Runs instead | Source it links to |
|---|---|---|---|
| Won’t run“The #1 CRM for startups” | WhySuperlative with no named third-party source | Runs instead“Free plan for up to 3 users” | Source it links toNorthwind’s pricing page |
| Won’t run“Easier to set up than [competitor]” | WhyCompetitor comparison with no named third-party source | Runs instead“Imports contacts from CSV, Gmail or Outlook during setup” | Source it links toNorthwind’s setup docs |
| Won’t run“Integrates with everything” | WhyNot specific enough to check | Runs instead“Native two-way sync with Gmail and Outlook” | Source it links toNorthwind’s integrations docs |
| Won’t run“Enterprise-grade security” | WhyVague quality claim | Runs instead“SOC 2 Type II audited” | Source it links toNorthwind’s trust center |
| Won’t run“Teams close 30% more deals with Northwind” | WhyPerformance claim with no independent source | Runs instead“Deal stages, forecasts and pipeline reports on every paid plan” | Source it links toNorthwind’s pricing page |
Superlatives and comparisons aren’t banned outright. They can run when a named, current third-party source supports them and the card says who, for example “Rated 4.7 out of 5 on [named review site], September 2026.” Health claims and financial-performance claims never run.
Reporting
A report you can check, not just a score.
- Crawl confirmations
- Fetches of your pages by each major AI crawler, by page and by day, while your card was live.
- Answer checks
- Your prompt panel, run weekly across ChatGPT, Perplexity, Claude and Gemini. For every answer: did your facts surface, was what it said about you accurate, and did it cite a page carrying your card. The full raw answer is one click away, with the date and the sources it listed.
- Human engagement
- Impressions and clicks on the card’s source links from real readers, counted without cookies.
- Live Guarantee log
- Days live on each agreed page, any credited days, and the reason for each credit.
Weekly report · Northwind CRMThe Stack Review, CRM cluster · Week of Sep 14, 2026
Illustrative · Sample dataCrawl confirmations (7 days)
- GPTBot214 fetches
- ClaudeBot131 fetches
- PerplexityBot96 fetches
- OAI-SearchBot58 fetches
18 of 22 agreed pages fetched by at least one AI crawler
Answer check
Prompt: “Which CRMs have a free plan for small teams?”
- ChatGPTRaw answer attachedYesYesNo
- PerplexityRaw answer attachedYesYesYes
- ClaudeRaw answer attachedNot yetn/aNo
- GeminiRaw answer attachedYesNoQuoted a retired planNo
Human engagement (7 days)
- Impressions
- 3,420
- Clicks on source links
- 61
Live Guarantee
- Days live this month
- 14 of 14
- Credited days
- 0
Pricing
One flat monthly fee per placement. Nothing for days you’re not live.
What you’re buying
A placement is one Verified Facts card on one publisher’s topic cluster for one month. A topic cluster is a set of related pages on one site, like all of a review site’s CRM reviews and “best CRM” guides.
How it’s priced
A flat monthly fee, set by how much AI crawler traffic the cluster gets and how closely it fits your category. There’s no CPM, no pay-per-click and no auction, so you know the price before you start.
The Live Guarantee
You’re not billed for any day your card isn’t live on the agreed pages, or any day a major AI engine (OpenAI’s ChatGPT, Perplexity, Anthropic’s Claude or Google’s Gemini) is blocking or excluding the host pages. We check every agreed page daily. Credits are prorated by the day and itemized in your monthly report, with the reason for each one.
The term
The first term is three months. AI engines take weeks to recrawl pages and reflect new sources, so anything shorter can’t be judged fairly. After that, it’s month to month. No long lock-ins.
Launch partner rate
Our first 10 advertisers get a launch rate, locked for 6 months.
We share pricing on the call.
Alternatives
How Advo fits next to what you already use
| Option | What it does | How Advo relates |
|---|---|---|
| OptionAEO and AI visibility monitoring | What it doesShows how your brand appears in AI answers | How Advo relatesComplementary. Monitoring tells you where the gaps are. Advo puts verified facts on the pages AI reads, then measures whether they surface. |
| OptionAds inside AI answers | What it doesPaid units shown inside the assistant’s answer, usually bought per click | How Advo relatesA different layer. Those are ads in the answer. Advo improves the source material answers are built from. Many brands will do both. |
| OptionSponsored posts on publisher sites | What it doesOne-off paid articles | How Advo relatesAdvo cards are short, sourced and re-verified every week, built to be read by crawlers as well as people, and measured for AI surfacing. They stay current without a rewrite. |
| OptionDoing nothing, or SEO and PR alone | What it doesHope the sources mention you accurately | How Advo relatesWorth doing, but slow and indirect. Advo is a direct, labeled, measurable line onto the pages that matter. |
FAQ
Advertiser questions
Which publishers will my card run on?
How soon will I see results?
Will ChatGPT or Perplexity cite me because of this?
Can I change my claims?
What happens if my pricing page changes?
Can I choose or exclude publishers?
Is this compliant with ad disclosure rules?
Do you work with agencies?
What’s on the invoice?
See your category the way AI reads it.
In 30 minutes we’ll show you the product, look at which publisher pages matter in your category, and share pricing. Launch rates are limited to our first 10 advertisers.