# Advo

> Advo is a sponsored placement network for the pages AI assistants read. B2B software companies place verified, sourced product facts on independent publisher pages, in a card labeled "Ad" that human readers and AI crawlers see identically. Publishers approve every advertiser and are paid for hosting the card.

Key facts about Advo:

- Stage: pre-launch. Advo's launch program is open to 10 B2B software publishers and 10 advertisers. Placements begin as launch publishers go live.
- The unit is the Verified Facts card: an "Ad" label and the advertiser's name in text, 3 to 5 short factual claims, a source link on every claim, and "Verified by Advo" with a date. One card per page, maximum.
- The card is rendered on the publisher's server into the page's HTML. Advo never serves AI crawlers different content from people. Its core principle is "one page for everyone": no bot-only versions, no hidden text, no JavaScript injection. Advo follows each publisher's robots.txt.
- Every claim is checked against a public source before it runs and re-checked weekly. A card pauses automatically if a source breaks or changes. Superlatives and competitor comparisons are rejected unless a named, current third-party source supports them. Health and financial-performance claims are not allowed.
- Publishers approve every advertiser, choose which sections carry cards, can remove any card at any time, and their editorial content is never changed.
- Measurement is weekly: crawl confirmations (which AI crawlers fetched pages carrying the card, counted from the user agent, which is read only to count and never to change the response), answer checks (a fixed panel of buyer-style prompts run across ChatGPT, Perplexity, Claude and Gemini, with the raw answers attached), and human engagement (impressions and clicks on the card, counted without cookies or scripts; clicks are a floor count). The card is inert HTML: no scripts, pixels or cookies.
- Advertisers pay a flat monthly fee per placement. A placement is one advertiser's card on one publisher's topic cluster for one month. Prices are shared on a call, not published. There is no CPM, pay-per-click or auction pricing.
- The Live Guarantee: advertisers are not billed for any day their card isn't live on the agreed pages, or any day a major AI engine (OpenAI/ChatGPT, Perplexity, Anthropic/Claude, Google/Gemini) is blocking or excluding the host pages.
- Publishers pay nothing. Setup and AI crawler analytics are free. The first 10 launch publishers keep 70% of every placement on their pages, locked for 12 months.
- Advo does not guarantee that any AI engine will cite or mention an advertiser, and does not promise any lift in visibility or sales.
- Advo is not affiliated with or endorsed by OpenAI, Perplexity, Anthropic or Google.
- Contact: arya.yash112@gmail.com. Book a demo: https://cal.com/yash-arya/30min

## Product

- [How it works](https://runadvo.com/how-it-works): The card and its markup, why it is rendered server-side, the three install paths, claim verification, placement and publisher approval, measurement methodology, the Live Guarantee, and data handling.
- [The Advo Standard](https://runadvo.com/standard): The eight public rules every placement follows, the claims policy, and the disclosure approach.
- [Demo](https://runadvo.com/demo): An interactive product preview using sample data and fictional companies.

## Who it's for

- [For advertisers](https://runadvo.com/advertisers): B2B software companies that want accurate, sourced facts about their product on the independent pages AI assistants read, with weekly measurement.
- [For publishers](https://runadvo.com/publishers): Independent B2B software publishers (review sites, buying guides, trade blogs, directories) that want revenue from AI crawler traffic, with approval over every sponsor.

## Tools

- [Symmetry Check](https://runadvo.com/tools/symmetry-check): A free tool. It shows whether a page serves the major AI crawlers the same content it serves a normal browser, and whether robots.txt lets each one in.

## Optional

- [Most AI crawlers don't run JavaScript](https://runadvo.com/blog/ai-crawlers-javascript): Why script-loaded ads are invisible to AI crawlers and what a server-rendered, symmetric placement looks like.
- [Why a sponsored label isn't enough when AI reads the page](https://runadvo.com/blog/us-vs-mobian): Why the bar for sponsored content is symmetry, not disclosure alone.
- [Privacy](https://runadvo.com/privacy): What this website collects.